For those of you who didn’t get a chance to read this before due to Hurricane Sandy, sorry, and we hope your families and homes are well!
“In the creative state a man is taken out of himself. He lets down as it were a bucket into his subconscious, and draws up something which is normally beyond his reach. He mixes this thing with his normal experiences and out of the mixture he makes a work of art. ” – E.M. Forster
That is brainstorming at it’s best.
This month we so happened to attend our office’s brainstorming session at one of NYCs greatest inspired venues – OffSite on 52 W39th Street. To say that we were BLOWN away by the creative atmosphere oozing out of the facade is an understatement. A true New Yorker is uneasily rattled, but what we expected when walking into the OffSite premises was nothing compared to the creatively cool vibe, coupled with exceptional service and an ambience that entirely encourages imaginative thinking, and complete freedom.
What you see on the outside, is not what you get of this hidden gem. Reinforcing once again that “wisdom of the ages” which teaches us not to judge covers by the (albeit attractive) packaging. Walk upon its structure, and find a privately enclosed space with, unostentatious in disguise with pattern shielded windows to maintain its motto for privacy.
Getting to rub elbows with our companies finest, and setting up creative workshops is what drives success amongst our team. It is never about the greater good of one, but about the collective good of all, and this was the essence which was flawlessly captured. It was an incredible and highly successful experience, which we all hope to repeat sooner, rather than later.
The team at OFFSITE offered up their home with open arms – allowing us to set our minds free, while they seamlessly tendered to our every need behind the scenes.
The entire building; designed for your creative outburst, was done so by non-other than the ingenious (and award winning) minds at Ovadia Design Group. Featuring floor-to-ceiling whiteboard walls, custom-designed 50-foot displays for showcasing products, and many beautifully engineered “sweet spots” all throughout its 3 floors; all at your disposition. The philosophy of each space specifically mastered to encourage the “Free flow” of your mind.
All that may have been missing was a magic carpet ride to whisk us along from room to room, although it might as well be something that only a creative mind must conjure into reality before it is a concept brought to life.
Photos courtesy of OFFSITE