Follow us on
Pinterest Pinterest

Creative Candy Lips

Creative Candy Lips

For the launch of SugarPova, Red Antler was tasked with the creative challenge to encompass the fun, flirty, fashionable chic side of sweet tooth candy lover and tennis superstar Maria Sharapova. This resulted in the creation of beautifully colored lips as the star focus in the packaging concept for an equally colorful line of premium candy gummies, sour gummies, gum(tennis)balls, and soft chews.

Red Antler’s lips design are meant to portray the many attitudes of the brand, without losing sight of the joviality nature of the candies. The concept of sophistication and quality was successfully balanced with the fun essence of the candies.

We designed a unique lip shape that can be altered to convey the many attitudes of the brand – chic, cheeky, silly, sassy, flirty, quirky, spooky, and smitten – corresponding with different shapes and flavors of the gummies themselves.