Not enough packaging designers think about the big picture!
How will your design look on the store shelf, in the customer’s cabinet, on the countertop, etc.
Not Kenichi Matsumoto! His cookie packaging stacks up to look like a brick wall(see below!) He writes about his design:
Packages of the sweets as a souvenir of Tokyo. I designed it imaging the new brick walls of the Tokyo Station. When these are stacked in a sweets shop, they may seem the brick wall.