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Concept Packaging: Heineken

Concept Packaging: Heineken

Heineken and WAMP made an exclusive tender, and invited 5 designers to design a unique bottle concept. These 2 meter high models designed by KISSMIKLOS were presented in the WAMP design fair. Interview and photos below!

Heineken Beer - Redesign

Gina Angie: What inspired you to render the text like that?

KISSMIKLOS: I was inspired by Heineken’s green color. I wanted to show an organic fantasy world inside bottle. I used the very intense green color and familiar shapes that evoke the ‘world’ and environment of barley, hop, & grass.

Gina Angie: Is the text “Love 2012” all that is meant to be read?

KISSMIKLOS: Yes,  “Love 2012”. We didn’t get any instruction, or any slogan. So I just wanted to design a bottle which can use anywhere at any time in this year.

Gina Angie: Do you think these bottles will ever get produced?

KISSMIKLOS: I think no, it’s just a part of Future Bottle Design Contest for Heineken 140th anniversary, this is part of the Hungarian campaign which presented in the WAMP design fair.