The Latex condom has been around since the 1920’s and while it was a revolution at the time, not much has changed since. This is an industry itching for an injection of innovation and freshness. Enter Invisibo – marketing themselves as the world’s first invisible condom – playing off that very lack of innovation.
Their pitch is simple – the “invisibleness” of the Invisibo condom circumvents many of the problems that people have with latex in the first place. Things like not feeling the same pleasure, the awkward moments that take place while you are trying to get it on, the multiple sizes with multiple companies and best of all – no mess to clean up after.
Invisibo comes with great packaging, using vibrant colors and unique (and funny, might I add) flavors like Falcon Claw and Deer Musk. The packaging brings to attention their desire to do something radical in the sexual contraceptives industry. Their use of minimal text also adds to the allure of the “invisible” condom. To cap it off – they offer you the ability to create your very own flavor as one of the perks, so you can have your very own invisible condom flavor!
While they might not be the actual answer, since there is no actual invisible condom. Even if there was, I guess we can’t know for sure because well, it’s invisible. After all, it is 2015 and invisible condoms shouldn’t be a pipe dream – so in that sense – Invisibo does bring the issue to light.
You can donate to their indiegogo campaign and join their revolution here.