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Coca Cola Packaging – Design Awards Winner “WAVE”

Coca Cola Packaging – Design Awards Winner “WAVE”

Meet the award winning “possible crate of the future” from designer ENTWURFREICH of Düsseldorf, Germany. Selected out of 443 different designs in the “Coca Cola Design+ Awards” early this year, this could very well be the way we carry out, in-style. From the market, to your car, and finally to your humble abode.

Combining practicality with clean and simple lines, and the classic “Wave” style of The Coca-Cola Company, this multi-cycle crate allows you to comfortably carry 12-1L Coca Cola bottles, or any coca cola product with undeniable flair and ease. Leaving many executives excited about this award winning “Wave”; including David Butler – Vice President of Global Design at the Coca-Cola Company.

“I’m quite excited about what I have seen.”, said Butler. The “Coca-Cola Design + Award” is oriented on the Coca-Cola sustainability strategy “Live Positively”. The packaging is one of the focuses of the worldwide strategy. Coca-Cola Germany is using the contest as an opportunity to support young designers and promote creativity. The way the award was made up should also raise awareness of the increasing demands on sustainability: after all, environmental-friendliness and demographic changes like changing household sizes due to increasing numbers of singles and seniors should be reflected in the design’s form and function.

Multi Cycle Crate, Coca Cola Packaging

Multi Cycle Crate, Coca Cola Packaging

Multi Cycle Crate, Coca Cola Packaging