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CMYK Packaging – Wine Bottles

CMYK Packaging – Wine Bottles

The first thing that comes to mind when I think of wine packaging, is a normal bottle with an elegant picture on the label, and the type of grape/wine in fine print down the bottom. Well Jordan Adkisson has different ideas, playing on the use of CMYK packaging.

Featured on his Behance profile, Jordan played on James Arthur Vineyards previous packaging strategy of using people’s professions to market specific wines to Firefighters, Nurses, Accountants etc and designed one for the Graphic Designers out there. Using the CMYK color scheme we all know too well, Jordan played on the letters using them to not only dictate the color of the packaging, but also to decide the type of wine.

C – Cyan – Cabernet

M – Magenta – Merlot

Y – Yellow – Yarra

K – Black – Korbel

The bottles use solid, bold colors to support the ranges purpose and a solid type phase to further embed the overall branding message – “a full flavor selection of Red and White wines aged for design inspiration”.

Personally, I’d love to be able to tell the type of wine I’m picking up without having to check the fine print, and I love the play on CMYK packaging!

cmyk james arthur vineayrds Jordan Adkisson cmyk bottles jordan adkisson


By G+ Author: Elizabeth Sanchez.

Elizabeth Sanchez
Blogger about Packaging Design Trends. An advocate of new, fun packaging designs and prototypes. Supporting creative packaging designs worldwide.