Greasy isn’t the first word that comes to mind when looking at these burgers. See how these packaging designs picked up on pop culture, retro and modern inspirations to offer more than McDonald’s wrapping.
Hot! BBQ- Festival
Created for Austria’s first hamburger festival, these crates offer style and convenience. The crate holds a hamburger and a side dish as well as two dipping sauces. However, the event also utilized the cardboard boxes to hold festival T-shirts and utensils. Without glue or plastic, the crates act as stable plate for visitors eating on benches or on their laps, which was perfect for the venue.
Burger & Love
This identity found inspiration from pop art. With bold colors and cultural symbols, the artist drew from the Louis Vuitton print, Coca Cola bottles, Chupa Chups lollipops and more. Burger & Love didn’t miss a chance to be creative- we love how the burger packaging opens up as a fresh piece of lettuce!
Manhattn’s Burgers brings Brussels the American taste. The paper wrapping sings the company’s use of extra virgin olive oil, grass fed cows and fresh, hand-cut fries. We would love to see the fries assembled straight into the box to mimic Manhattan’s skyline.
The Burger Lab in Oregon offers a vintage look. The print includes images of traditional treats like burgers, milkshakes, donuts and popsicles. The cohesive color scheme and innocent icons complements the Burger Lab’s dedication to “amazing tasting food without harmful chemicals.”
Which packaging makes your mouth water most?