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Chinese Culture Inspires Beautiful Snack Packaging

Chinese-inspired-snack-candy-packaging

By G+ Author: Chris Warren.

Esther Li of Brooklyn, NY designed these beautiful food packages. The graphic-design makes these packages as in their is nothing super special about the material or shape. The packaging design looks delicate, simple, and hand-made. Three adjectives that are certainly desired when designing for a rooftop garden market. The repetition, and use of thin lines is what makes the design delicate and simple. Li gives us a very nice and concise explanation of her work…

This is a packaging project for a Brooklyn based rooftop garden called Eight. This garden is based in Sunset Park, Brooklyn which is a neighborhood made up of immigrants of Chinese decent. The garden is named after the number 8, which is known as a symbol for wealth and prosperity in Chinese culture. The neighborhood lies not-so-coincidentally on 8th Avenue in Brooklyn. The design language is inspired by Chinese calligraphy, which valued the balance of order and dynamism. It also uses the direction of writing and reading in old Chinese scripts – top to bottom, right to left. The patterns are inspired by the region where the majority of the immigrants are from, Fujian, China, which is made up of primarily mountainous areas. Chinese characters for mountain, water and fields are also used to bring forward the geography of the region.


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Chris Warren
Writer for The Packaging Insider! Interested in eco-friendly packaging and unique designs for products.