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Cervecería de Colima beer’s CMYK packaging

Cervecería de Colima beer’s CMYK packaging

Behance is a great place for designers, from students to professional desingers, to showcase their work. In regards to print and packaging, CMYK processes are the go-to color family. This design for a Mexican brewery puts the color in CMYK!

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Anagrama branded the beers for the brewery, stating:

““La Cervecería de Colima” is a new Mexican brewery located in the town of “El Trapiche” in the state of Colima in Mexico. The brewery dedicates all its hard work into perfecting its three unique handcrafted beers for international sale and distribution.

Our branding proposal is a modern visual translation of every distinguished traditional element from Colima and its surroundings, such as its magnificent local Colima volcano. We developed a friendly, simple-looking brand that honours the human touch and workmanship behind every product.
Three craft beers were brewed to mark the beginning of the brand’s legacy. First, the main one: Colimita, the beer from the earth and favorite of the sun. Second, Páramo, a Pale Ale inspired by the whisperings in the streets of Comala. And finally, Ticús, relative of the crow, Cervecería de Colima’s dark beer. From light to dark labels and bright colored caps, the bottles’ design resemble the uniqueness and the hard work behind each individual brew.”
This is one of our favorite displays of CMYK packaging. The dark bottles with colorful C M Y caps, to note the different brews, are simple yet eye catching. Sometimes you just need a little bit of color to make a statement!