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Cauliflower Branding

Cauliflower Branding

Would you be more likely to pick up some Cauliflower from the supermarket if it was named Bob or Doris? Australian design firm Black Squid Design thinks so. Find out why after the cut.

Black Squid Design cauliflower branding

Black Squid Design cauliflower branding

Black Squid Design was faced with the challenge of creating packaging for one of the most boring vegetables in the produce section. They came up with packaging that would create a personal connection between the cauliflower and the consumer.

Each plastic wrapper features one of four names and a serving suggestion written in a motivating and engaging tone.