Taco Bell Uses QR Codes on Dorito Tacos

The idea of a Taco Bell taco wrapped in a Dorito shell sounds like an idea big enough to sell itself, but Taco Bell is taking things one step further with a QR Code-based augmented reality promotion. Click through to find out what will happen when you scan one of these tacos with your phone.

Read moreTaco Bell Uses QR Codes on Dorito Tacos

Budweiser’s QR Code-Based “Track Your Bud” Campaign

Budweiser is giving beer drinkers an inside look into the production process behind their favorite beer. The “Track Your Bud” campaign allows consumers to track the origins of their specific can or bottle of Bud by scanning a QR code or going to TrackYourBud.com. Find out more about this initiative after the cut.

Read moreBudweiser’s QR Code-Based “Track Your Bud” Campaign

Cereal Boxes: The Next Publishing Platform?

The average consumer checks their cereal box 12 times before purchase. The marketing team at General Mills is taking advantage of this fact and creating a new cereal box that offers more content and visual surprises. Click through to see what General Mills has planned for their new cereal boxes.

Read moreCereal Boxes: The Next Publishing Platform?

Waterproof Your Smartphone With Liquipel

Liquipel is a waterproof coating that can be applied to the surface of many smartphone models. Unlike a traditional phone cover, the coating is applied to every vital part of the phone, including the components inside the body of the device.

Click through to see an iPhone get dunked in water–and survive–thanks to Liquipel.

Read moreWaterproof Your Smartphone With Liquipel

Mobile Apps Cutting Through Eco-Label Clutter

There are more than 300 eco-labels used on products today, certifying benchmarks for sustainability, fair trade and other environmental concerns. An app called GoodGuide allows shoppers to scan product barcodes to get an overall “green” score for any product.

Click through to find out how this is affecting the makers of eco-labeled products.

Read moreMobile Apps Cutting Through Eco-Label Clutter