The idea of a Taco Bell taco wrapped in a Dorito shell sounds like an idea big enough to sell itself, but Taco Bell is taking things one step further with a QR Code-based augmented reality promotion. Click through to find out what will happen when you scan one of these tacos with your phone.
technology
Budweiser’s QR Code-Based “Track Your Bud” Campaign
Budweiser is giving beer drinkers an inside look into the production process behind their favorite beer. The “Track Your Bud” campaign allows consumers to track the origins of their specific can or bottle of Bud by scanning a QR code or going to TrackYourBud.com. Find out more about this initiative after the cut.
Read moreBudweiser’s QR Code-Based “Track Your Bud” Campaign
5 Beverage Packaging Trends for Millennials
The Millennial generation includes anyone born after 1981, and they are one of the most dedicated groups of consumers–if your marketing and product offerings are to their liking. Click through for # packaging trends that appeal to millennials:
Sustainable Beverage Packaging
The variety of brands and SKUs in the beverage world is great for reaching out to consumers of every taste, but not as great for the environment. Click through to see how some companies are providing individualized beverage products without creating a surplus of waste.
Cereal Boxes: The Next Publishing Platform?
The average consumer checks their cereal box 12 times before purchase. The marketing team at General Mills is taking advantage of this fact and creating a new cereal box that offers more content and visual surprises. Click through to see what General Mills has planned for their new cereal boxes.
Self-Chilling Beverage Cans
Will cans that keep themselves cool cut out the need for refrigeration? US-based Joseph Company International is banking on it with their Chill Can, which is scheduled to hit the market in April 2012. Click through to learn more about this technology.
Waterproof Your Smartphone With Liquipel
Liquipel is a waterproof coating that can be applied to the surface of many smartphone models. Unlike a traditional phone cover, the coating is applied to every vital part of the phone, including the components inside the body of the device.
Click through to see an iPhone get dunked in water–and survive–thanks to Liquipel.
Mobile Apps Cutting Through Eco-Label Clutter
There are more than 300 eco-labels used on products today, certifying benchmarks for sustainability, fair trade and other environmental concerns. An app called GoodGuide allows shoppers to scan product barcodes to get an overall “green” score for any product.
Click through to find out how this is affecting the makers of eco-labeled products.
Packaging Important to Online Shoppers
According to a 2011 study of online shoppers, the ability to see a product’s packaging online increases shoppers’ comfort levels with buying online. Click through to find out why.
Renewable Way To Preserve Freshness
EU-funded researchers have created a protective film out of dairy byproducts that will lock in freshness without utilizing petroleum. The petrochemical-based protective film currently in use is difficult to recycle and is not biodegradable.