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Creative Valentine’s Day Packaging

Creative Valentine’s Day Packaging

Valentine’s Day, you either love it or you hate it. Regardless of whether or not you have a partner to spend it with, everyone can appreciate some of the cute Valentine’s Day packaging that goes along with the holiday. Everything from chocolate to makeup gets a design for this special day of the year. Here are some of our favorite creative Valentine’s Day packaging examples. Kylie Jenner Makeup Ky... »

Disney Smart Packaging Initiative

Disney Smart Packaging Initiative

This past October, entertainment mega-producer Walt Disney announced that they were introducing a plan called the Disney Smart Packaging Initiative. This initiative is aimed at decreasing the amount of consumer waste in the toy industry as well as find creative ways to implement recycled, recyclable, and sustainably sourced materials into many of the beloved Disney toys that correspond to hit movi... »

6 Essential StartUp Tips for Packaging Design

6 Essential StartUp Tips for Packaging Design

The old adage tells us not judge a book by its cover, but when it comes to your product, your consumers most certainly will. Packaging is essentially your branding. It’s what your consumers will see first before they get their hands on your product, so it’s crucial that you invest time, money and research into creating something that will help your product stand out on the shelves.   Therefor... »

The FAQs of Organic Food Packaging

The FAQs of Organic Food Packaging

Organic food packaging is an important trend that is very quickly catching on in the grocery industry. For years, companies have used unsustainable plastic, foam, and other non-recyclable materials to packaging food products. This created a tremendous amount of waste for food that normally would not and should not produce hardly any. Organic food packaging is a complex burgeoning industry. Here, w... »

Hot Brand Alert: Beats Packaging

Hot Brand Alert: Beats Packaging

Beats by Dre, the king of all headphones, has taken the music and entertainment industry by storm. The personalizable headphones put out the clearest, most desirable music-listening experience that anyone can hope for. From the fresh base to the emotional vibes, Beats headphones are a must-have. One thing that has helped the rise of these prolific headphones has been the Beats packaging. Let’s che... »

7 Tips to Make Your Holiday Packaging Memorable

7 Tips to Make Your Holiday Packaging Memorable

This time of year millions and millions of Americans rev up their holiday engines and get into the holiday spirit. In line with that spirit, it has become increasingly common to see themed holiday packaging on the shelves, for short-run and/or limited edition products. Given that, brands shouldn’t just get into the spirit – they should capitalize on it. Now that we are in the stretch run to the ho... »

7 Strategies for Holiday and Seasonal Packaging

7 Strategies for Holiday and Seasonal Packaging

With the holidays upon us, celebrations beginning, and an influx of plastic Santas on rooftops, I can’t help but pine for more sophisticated creative this season. It goes without saying that much of the holiday packaging we see is, let’s face it, pretty tacky. It’s as if someone said, “Just slap a reindeer, Santa, or snowflake on the package and call it a day. Oh, and make sure it’s gaudy!” I beli... »

6 Beverage Packaging Trends in The Industry

6 Beverage Packaging Trends in The Industry

Packaging innovations have become the norm for beverage companies looking for new ways to meet consumers’ changing demands and entice them to buy. With smaller packaging sizes, multi-packs, and situational package types, These beverage packaging trends will continue to be a major trend for the industry in 2016. Reducing size, not profits One packaging innovation gaining traction is mini-cans... »

Mom Offended by Toy Packaging Inspires Change

Mom Offended by Toy Packaging Inspires Change

A run-of-the-mill trip to Toys “R” Us is resulting in a big change at toy giant Fisher-Price. Gina Zuk Gerber, a Baltimore mom of two and public relations executive, was shopping for her 1-year-old daughter when she came across one of Fisher-Price’s Little People toys that she initially “thought was a joke,” she told ABC News. The Little People toy SUV features a R... »

Bake Sale Packaging: Cute Ideas for your Homemade Treats

Bake Sale Packaging: Cute Ideas for your Homemade Treats

Bake sales are an American classic. Delicious, homemade, melt-in-your-mouth treats made by caring members of the community. There really is nothing better. But what really sets bake sales apart from simply going to a bakery are the creative bake sale packaging crafts that are seen time and time again at these events. From colorful plates to intertwined toulle, bake sale packaging should always loo... »

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