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Gender Neutral Packaging

Gender Neutral Packaging

The goal of many popular retailers today is to be rid of previously constricting gender stereotyping in the toy, clothing, and food industries. In the past, colors like blue and pink were associated with boys and girls, respectively. Young boys would wear jeans and t-shirts while girls were often put into cute dresses with glittery shoes to match. Labeling such items as being for “boys” or for “gi... »

Sugarfina Candy Packaging

Sugarfina Candy Packaging

We all need a little bit of sweetness in our lives. How we get it though, is left to the candy industry. This candy company is looking to change the way you view sweet treats with its amazing flavors, designs, and marketing campaigns. Check out Sugarfina candy packaging and elevate your sweet tooth the next time you’re craving a treat. Holiday Sugarfina candy packaging comes in all shapes and size... »

Top 10 Worst Packaging Mistakes

Top 10 Worst Packaging Mistakes

As much as we all love our favorite brands, most of them have made some pretty big packaging faux paus at some point in the brands’ lifetimes. Whether the errors were religious, sexist, or just downright rude, some packaging ideas took things a bit too far. Here, we have compiled the top 10 worst packaging mistakes for your viewing pleasure. Starbucks’ Christmas Cups Last year, Starbucks was under... »

The Best of Absolut Vodka Packaging

The Best of Absolut Vodka Packaging

We can all use a drink now and then, but when you consider your next liquor of choice, think about all that it entails: the flavor, the brand, and the packaging. Because as we all know, cool-looking liquor immediately gives us way more street cred than liquor in plastic bottles. Right? Right. Check out these amazing examples of Absolut vodka packaging that will put your liquor cabinet to shame. Ps... »

Worst Branding Remakes

Worst Branding Remakes

Advertising is everything for a company. Whether you are in the entertainment market or the non-profit sector, branding and promoting are key components to seeing your organization succeed. While it is important to evolve your brand as times change and company goals change, some companies were unable to transition from their old brands to their new ones, resulting in some of the worst branding rem... »

All-time Favorite Oktoberfest Packaging

All-time Favorite Oktoberfest Packaging

Oktoberfest is one of the best times of the year if you are a beer-lover. Oktoberfest finds its origins in Munich, Germany, where each October, brewers and townspeople come together to eat, drink and be merry. Although Germany still holds the title of the best Oktoberfest beer, these other companies have created some great Oktoberfest packaging to showcase their version of celebrating this unique ... »

Brands With Creative Watch Packaging

Brands With Creative Watch Packaging

Wrist watch packaging can be powerful, like any product packaging, because it tells consumers why your product and brand are different. Every year, 95 percent of new products fail. One major factor for this fail rate is that consumers don’t have the time or the energy to weigh advantages or disadvantages of products. They, instead, use product packaging to determine whether they should commit to p... »

Bulletproof Creates Packaging for New PizzaExpress Range

Bulletproof Creates Packaging for New PizzaExpress Range

Consultancy Bulletproof has created the packaging for the new PizzaExpress frozen range, which complements the existing chilled range. Consultancy Bulletproof has designed the packaging for a new frozen supermarket range by PizzaExpress. Artisana is an exclusive range for supermarket Iceland, and follows on from the restaurant’s chilled supermarket range which was launched earlier this year and wa... »

CS Electric

CS Electric

CS — is the largest electrical company in Belarus, which supplies the market with more than 5000 items. CS company’s branding and packaging has been inspired by the old physics books which are diagrams of electrical circuits and illustration of scientific experiments in the style of engravings. Inventor Thomas Edison ‘s words that a firefly is an ideal cold light source prompted the idea of ... »

Uproot by Believe in, Canada & United Kingdom

Uproot by Believe in, Canada & United Kingdom

Opinion by Richard Baird. Uproot is a premium and limited edition maple syrup created to celebrate the opening of UK-based Believe in’s second design studio in Canada. It features a distinctive packaging design that takes a Canadian icon and infuses it with what the studio describes as a European design sensibility. Believe in, from its two studios and through their collaborative effort, will now ... »

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