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Bright Bold Industrial Paint Packaging

Bright Bold Industrial Paint Packaging

By G+ Author: Elizabeth Sanchez.

Wild neon color combos aren’t just for the rave kitties (you know–those people at the music festivals). Check out following examples of super sleek and super colorful industrial paint packages. The first design was done by Ukrainian design firm Reynolds and Reyner for Waldo Trommler Paints. The second, was designed by Kristin Agnarsdottir as an assignment at the Academy of Art University. Unfortunately Agnarsdottir doesn’t tell us much about our product–fortunately, Reynolds and Reyner do. Here they describe their artistic process for us:

Objective
In 2011 Reynolds and Reyner finished two huge projects redesigning international brands of paints. After that they were asked to develop a new visual identity for a small Finnish company which was planning to enter the U.S. market. Without the past, unlike the majority of existing brands in the segment, but believing in the future, the key to access the market was a package design. “We don’t just need – we must! stand out” – this phrase has become the basis at work on a new brand identity.

Process
How to create a brand that stands out? We need to find the design solution that hasn’t been used by any of the competitors. At the same time showing the main features of the company – friendliness, quality and innovation. WTP is not just a manufacturer of paints – it’s an assistant, always ready to help, suggest and defend from the hassles and problems. Repairs with WTP is simple, convenient and fast and this is what in it’s simple design.

Results
No doubt, WTP is the most friendly and remarkable brand of paints on the shelf now. WTP has no corporate colors – it have the corporate identity, common for each design element – from business cards to packaging. Every item is bright and memorable combination of colors and objects that all together form whole the entire brand. The next step is to prove that the product is as high quality as its outer shell. But this is another story.

I imagine both designs would be successful at standing out on the hardware store shelves. Reynolds and Reyner’s designs achieve even another level of success in there clear bold labeling. Finding the type of paint you need can be an overwhelming process of searching through small fonts and identical white and silver cans. Reynolds and Reyner’s giant text, contrasting text colors, and diverse can colors help to make the process easier–and more fun! Both designs are sharp, clean and a breath of fresh air when it comes to your typical paint can. Enjoy.

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Elizabeth Sanchez
Blogger about Packaging Design Trends. An advocate of new, fun packaging designs and prototypes. Supporting creative packaging designs worldwide.