Out With The Conventional

cheese packaging

We love it when packaging trends are set out to disrupt the conventional thinking of “normal” packaging. Like that of Matt Purcell,the New Zealand graphic designer with out-of-the-ordinary locks – they are purple. (Ps. We love it!)

His intent:

Gourmet Cheese packaging & branding design created from randomised brief factors and restrictions intending to disrupt packaging conventions.

Purcell’s Brie cheese packaging features the albeit conventional triangle slice of cheese, wrapped in trendy chevron line patters and labelled with highlighter yellow. How we love our neons!

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Did you ever think you’d find ruffles (actual folded pleats) on your butter? We rest our case.

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