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Brands With Creative Watch Packaging

Brands With Creative Watch Packaging

Wrist watch packaging can be powerful, like any product packaging, because it tells consumers why your product and brand are different.

Every year, 95 percent of new products fail. One major factor for this fail rate is that consumers don’t have the time or the energy to weigh advantages or disadvantages of products. They, instead, use product packaging to determine whether they should commit to purchase.

A watch is one of those luxury items, yet a necessity for many people. Consumers of this product might only buy one new watch every few years. This means they’re going to spend more to get a quality product and more than likely to become brand ambassadors.

Product packaging (and unboxing) is a customer experience. In an industry that relies on customer satisfaction and influence, wrist watch manufacturers have a unique opportunity to create distinct and memorable packaging.

Below are a few companies that have excelled with their watch packaging designs.

Festiva

The large Spanish watch group Festina has recently started putting water-filled clear plastic bags on shelves with the newest versions of their Profudno dive watches in the bag.

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Cookoo

Together with the Cookoo Watch Team and ConnecteDevice, ENVARY created a retail packaging that draws eyes and ears.

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Instrmnt

The Scottish artisan watch brand, Instrmnt, designed packaging that’s minimalistic and memorable. The watch comes in separate parts and is assembled by the consumer using the small tool provided in the kit. This packaging, paired with the brands mission and product, has proved successful for the startup.

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Vue

The fuseproject x Issey Miyake VUE watch came in very a unique package. Continuing with the idea of discovery found in the design of the watch, the timepiece was be hidden inside of a recycled paper note pad.

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The Ish Watch

The Ish Watch by Hyphen shows not only the ingenuity of package design, but the ingenuity of product design matched with the packaging. Here we see a simplistic box design, and printed on the box is the meaning behind the product’s invention.

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The audience instantly connected with the watch and the product design, as it reminded them of the times they had been either the victim or culprit of tardiness.

And here’s a video of the ish watch:

Elise Kennedy
Picking products based off of packaging for as long as I can remember.