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Boddingtons Redesigned

boddingtons

boffingtons

boffingtons

 

“After 14 years, Boddingtons has been given a fresh new look. The new packaging is designed to build on the existing equities and give Boddingtons a new level of standout. The challenge for us was to attract a new younger audience, whilst keeping the unique character that existing consumers remember with such affection. It was vital that the new design was not retrospective, but felt modern and relevant.”

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Emily Van Torre
I love packaging designs. So why not share it with you?