BJ’s Wholesale Club Replaces Cans with Bags for Ground Coffee
BJ’s Wholesale club is replacing cans with bags for its Berkley & Jensen 100% Colombian ground coffee. The bags will be the flexible Fres Bag™ that maintains the coffee’s freshness while utilizing less space and material.
Fres Bag™ utilizes a patented “corner seal” technology that maintains the shape of the bag on shelves, giving the product a more pleasing appearance while preventing loss of freshness.The Fres Bag™ is produced by Fres-Co System, a company focusing on flexible packaging.
BJ’s found that consumers had negative associations with canned products, believing them to have lower quality and freshness overall. Because packaging is playing an increasing role in consumer decisions, BJ’s hopes that their new coffee packaging will improve consumer perception of the product and increase sales.[source]