Benefit is one of my favorite beauty lines when it comes to gorgeous, adorable packaging. All the turquoise and pink packagings are just so cute and it has that ‘pin-up girl’ image to it.
The brand was established in San Francisco, California, in 1976 by the two sisters Jean and Jane Ford. The sisters made this brand global, not only because of the make-up itself but mostly because of the brand image this brand has established due to the very feminine/retro brand identity.
Here are some of my favorites: