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Barq’s Rootbeer Redesign

Barq’s Rootbeer Redesign

Continuing the trend of beverage companies returning to a more vintage look, Coca-Cola has released images of redesigned packaging for Barq’s Rootbeer. The packaging still has its distinctive silver color, but a diamond pattern will reference the brand’s original 1898 packaging.

Barq’s traces its heritage back to New Orleans, Louisiana and Biloxi, Mississippi where the beverage was founded and first produced by Biloxi Artesian Bottling Works. The original glass bottle that inspired the redesign is still available for sale in the Gulf Coast area.