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Bakery Packaging Series: Lulu’s Urban Cupcakery

Bakery Packaging Series: Lulu’s Urban Cupcakery

The packaging design and branding behind Lulu’s Urban Cupcakery is the creative baby of one Laura Anderson from Minneapolis, MN. It was created with the concept of modern cupcakery meets trendy neighborhood – with a palette theme of yellow and brown pinstripes. We wonder if this was also chosen to compliment the color bricks of the storefront’s facade.  Surely, such beautiful packaging detailing was all done with intent.

The story behind the brand is this:

Lulu is that aunt you have who is a baking genius and always has something funny to say as you enjoy a cupcake together. This Urban Cupcakery employs a sophisticated style and amusing phrases to give you the feeling of hanging out with that fun aunt. Attention to the subtle design details (right down to the napkins) make the cupcake indulgence experience even sweeter.

We will thank them when the images on the screen are edible, rather than settling for just the visual treat. We will say this: Cute aprons!

But yes, that’s when we will thank ya!