By G+ Author: Chris Warren.
Designed by Poland’s Ah & Oh Studio for self promotion, this quaint honey design is obvious in it’s character with a black lid and striped jar. The designers state they “ tried to encourage kids to reach for honey instead of refined sugar.” The softness of the typography and choice of blue for the bag helps to soften the geometric look of the jars and further their appeal towards children. A design that was sure to generate a lot of buzz (pun intended)!
Ah & Oh expands on their design,
“A simple and little idea of packing for honey. We tried to treat jar as a playground for a character design. Dark cap and stripes made the idea quite clear. Through this project we tried to encourage kids to reach for honey instead of refined sugar. Especially for them we create logo which smiles bee’s face. It’s hand calligraphed, custom made, and it softens the overall simple, geometric look of the packaging.”