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Jeff Kowalski - Packaging Insider's Posts

10 Out of the Box Thinking Packaging Designs

10 Out of the Box Thinking Packaging Designs

We all love receiving boxes. Here are some fresh and creative out of the box packaging designs that would definitely catch your eyes. In today’s world, with “exclusive FMCG products” popping up in every nook and corner of the city, it is imperative for brands to attack a whole new perspective. Thus, entered the experience of its cover. Harnessing the power of packaging, the competition in this mar... »

7 Strategies for Holiday and Seasonal Packaging

7 Strategies for Holiday and Seasonal Packaging

With the holidays upon us, celebrations beginning, and an influx of plastic Santas on rooftops, I can’t help but pine for more sophisticated creative this season. It goes without saying that much of the holiday packaging we see is, let’s face it, pretty tacky. It’s as if someone said, “Just slap a reindeer, Santa, or snowflake on the package and call it a day. Oh, and make sure it’s gaudy!” I beli... »

QR Code Packaging for Mobile Marketing

QR Code Packaging for Mobile Marketing

Today’s consumer wants to be engaged, informed, and entertained by the brands with which they do business. Paperboard packaging has been able to facilitate these important marketing functions with its flat, printed surfaces that are well suited to deliver cutting-edge interactive product information, in-store sales, entertaining games, and more. The most ubiquitous of these technologies is the QR ... »

The Best of Absolut Vodka Packaging

The Best of Absolut Vodka Packaging

We can all use a drink now and then, but when you consider your next liquor of choice, think about all that it entails: the flavor, the brand, and the packaging. Because as we all know, cool-looking liquor immediately gives us way more street cred than liquor in plastic bottles. Right? Right. Check out these amazing examples of Absolut vodka packaging that will put your liquor cabinet to shame. Ps... »

10 Eco-Friendly Tea Packaging Designs

10 Eco-Friendly Tea Packaging Designs

I would say that tea is definitely obtained the respect and also the exclusive place in middle within the people. Every day folks gets up and will go immediately towards kitchen along with makes a warm cup of tea for themselves. And also whenever the person firm and also quite overwhelmed up, the tea is one that actually allows for developing ideas fresh and going returning to the execute. When pa... »

Mom Offended by Toy Packaging Inspires Change

Mom Offended by Toy Packaging Inspires Change

A run-of-the-mill trip to Toys “R” Us is resulting in a big change at toy giant Fisher-Price. Gina Zuk Gerber, a Baltimore mom of two and public relations executive, was shopping for her 1-year-old daughter when she came across one of Fisher-Price’s Little People toys that she initially “thought was a joke,” she told ABC News. The Little People toy SUV features a R... »