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Joel Frank - 2/3 - Packaging Insider's Posts

The Amazing Evolution of Your Favourite Chocolate Bar Wrappers

The Amazing Evolution of Your Favourite Chocolate Bar Wrappers

The world of chocolate has changed massively since its conception in the early 1900s. Early wrappers were made from basic tin foil with limited coulours and graphic until they evolved into the colourful aluminium wrappers that we see today. The packaging of chocolate bars has even evolved into the psychology of the human brain and its reaction to seeing certain colours. Take a look at this great i... »

25 Creative Packaging Designs That Practically Sell Themselves

25 Creative Packaging Designs That Practically Sell Themselves

We often consider the products we use and their packaging to be two separate things – the product is the thing we want, and its packaging is a piece of trash to be thrown away. These 30 ingenious packaging designs, however, prove that a well-designed package can complement or even enhance the product it was designed to carry.  Good design isn’t just about the product – it’s about good packaging as... »

5 Biggest Packaging Design Trends for 2016

5 Biggest Packaging Design Trends for 2016

The world of packaging is evolving as materials and consumer tastes change, leading to some incredible innovation. Today’s consumer is becoming ever more refined and de-sensitised to marketing messages, which provides both a challenge and an opportunity for brands. Packaging design is arguably as important in terms of product differentiation as logo design, and this hotly contested design sp... »

Retro Inspired Branding for The Penny Drop Cafe by Pop & Pac

Retro Inspired Branding for The Penny Drop Cafe by Pop & Pac

This chic, retro-inspired branding was created by the clever lot at Melbourne-based agency, Pop & Pac, for The Penny Drop Cafe. Offering a “new perspective on food and coffee” to the Box Hill area, the desire to bring a sense of “Brunswickness” to the “Chinatown of the East”, informed the project from start to finish. The team explains: “Inspired by the site’s context, a name... »

32 Examples of Beautiful & Modern Packaging Design

32 Examples of Beautiful & Modern Packaging Design

Today’s roundup consists of a mix of great packaging, label and bottle designs. And as usual I would recommend checking out our packaging board on Pinterest, with close to 700 curated packaging and label designs. »

Cheburashkini Brothers Dairy Packaging

Cheburashkini Brothers Dairy Packaging

Cheburashkini Brothers Dairy Packaging The family farm of Cheburashkini Brothers is a challenging project for the Russian market. Cheburashkini brothers are real people, who have restored four old farms in an ecologically clean Moscow region, transported highly productive European cow breed, and built up an ultramodern dairy factory. The packaging of dairy brands on the Russian market is often bas... »

Chris + Jessie

Chris + Jessie

Based on the two founders, Chris’ love for stripes, Jessie’s love for dots, and their collective love for socks led to the birth of Chris + Jessie. They hope their extraordinary socks bring life and fun to the mundane. In this project, I used mundane objects such as a window, a banana, and a cup of tea with a black half-tone, so the vivid and fun product does the same. The logo “C+J” is a custom l... »

High-end Tequila Takes a Shot at Masculine Packaging Design

High-end Tequila Takes a Shot at Masculine Packaging Design

Super-premium tequila Casa Noble recently refreshed its beverage packaging (both the cartons and bottles) to better reflect its hand-crafted quality and rich heritage. The tequila is housed in glass bottles with a hand-blown feel (bubbles and other imperfections included) designed to communicate craftsmanship and quality. The bottles are enveloped in tissue paper bearing the brand name and logo, t... »

Detailed Look at the Looney Tunes 2016 Air Jordan 11 ‘Space Jam’ Packaging

Detailed Look at the Looney Tunes 2016 Air Jordan 11 ‘Space Jam’ Packaging

One of the most anticipated releases from Jordan Brand this year is the ‘Space Jam’ Air Jordan 11 which also celebrates the 20th Anniversary of the movie. Typically, we receive a special box with the Air Jordan 11 release and this year the Brand made sure not to disappoint. Here is a detailed look at the ‘Looney Tunes’ Air Jordan 11 Space Jam 2016 Box and Packaging. As you can see, the packaging f... »

20 Seriously Creative Approaches to Product Packaging

20 Seriously Creative Approaches to Product Packaging

A whole lot of creativity and a fresh take on things can make even the most mundane items that we buy on a daily basis — pasta and chewing gum, light bulbs and cupcakes — into something ingenious, fun and impressive. The following 20 packaging designs prove this perfectly. We’re sure that with originality like this, these babies will sell themselves! A teeth-shaped packet of mints behance Wool str... »

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