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Emily Van Torre - 2/3 - Packaging Insider's Posts

Packaging Trends We Will See This Year

Packaging Trends We Will See This Year

I am a sucker for packaging. When the packaging of goods appeals to me, it’s pretty much already sold. And I bet I’m not the only one. Packaging plays a big role in selling your products and it’s part of your brand identity, which eventually creates brand awareness and sales. So, it’s strategically clever to keep up with this year’s packaging trends to thrive even mor... »

Leafy Tea Packaging

Leafy Tea Packaging

Belinda Shih has designed a minimalistic tea packaging for a hypothetical tea company, Leafy Tea. The concept is based on “afternoon tea”, a time to relax after a long day and enjoy a hot cut of tea. The pastel colors and cute, small tea boxes fit into the concept and the boxes can be reused. »

Benefit Cosmetics Packaging

Benefit Cosmetics Packaging

Benefit is one of my favorite beauty lines when it comes to gorgeous, adorable packaging. All the turquoise and pink packagings are just so cute and it has that ‘pin-up girl’ image to it. The brand was established in San Francisco, California, in 1976 by the two sisters Jean and Jane Ford. The sisters made this brand global, not only because of the make-up itself but mostly because of ... »

Karma Sushi Design

Karma Sushi Design

Karma Sushi is a Danish chain of sushi stores – and probably the best sushi in Denmark! Not only is their sushi really good, also their brand identity and design is pretty cool. The following designs are made by Kaspar Gram for Karma Sushi. Check it out!       »

Origins Beauty Packaging

Origins Beauty Packaging

Origins, founded in 1990, is an American cosmetics brand and owned by the Estee Lauder Companies. Origins is a eco-friendly brand that uses plants, organic ingredients and 100% natural essential oils. Origins has made a long-term commitment to saving and protecting the earth by recycling, use renewable sources and animal-friendly practices. Origins most known line is the skin care line. This line ... »

Water Bottle Design

Water Bottle Design

Through the years we have seen many creative packaging designs for water. A lot of people are not to keen on drinking water, a nice packaging might slightly make a difference. Here are our favorites! Evian     Aquapax   Mount Franklin   Voda   Primus »

WikiPearl Edible Packaging

WikiPearl Edible Packaging

What started as an idea in a Harvard classroom, is growing out to be the next generation of our food/drink packaging. »

Top 5 Winter Holidays Beauty Packaging

Top 5 Winter Holidays Beauty Packaging

Tis the season! Winter is almost here and that means that we can wander around in department stores again while checking out the most beautiful Winter Holiday Collections of the numerous beauty brands. The Packaging Insider chose its Top 5 among those lovely packagings. Curious to see? Then keep reading on! »

boddingtons

Boddingtons Redesigned

  “After 14 years, Boddingtons has been given a fresh new look. The new packaging is designed to build on the existing equities and give Boddingtons a new level of standout. The challenge for us was to attract a new younger audience, whilst keeping the unique character that existing consumers remember with such affection. It was vital that the new design was not retrospective, but felt ... »

Healthy Chocolate + Awesome Packaging

Healthy Chocolate + Awesome Packaging

Do we have your attention? If you’re anything like this humble TPI reporter, we had you at chocolate. But rest assured, the packaging is something pretty special too. I mean, it’s got an amazing color palette, natural cardboard boxes with awesome typography, plus the guiltless pleasure that comes along with this organic (a.k.a. healthy) chocolate branding – is there more we could... »

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