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Elise Kennedy - Packaging Insider's Posts

15 Deliciously Creative Fast Food Packaging

15 Deliciously Creative Fast Food Packaging

So much of fast food’s appeal boils down to marketing—and that’s why the packaging can sometimes make or break a product. Fast food packaging design is so important that some designers go out of their way to imagine their own renditions. Here are some packaging ideas that were practical, exciting, or downright crazy. 1. CAPTURE THE MOMENT  Earlier this summer, Kentucky Fried Chicken co... »

6 Essential StartUp Tips for Packaging Design

6 Essential StartUp Tips for Packaging Design

The old adage tells us not judge a book by its cover, but when it comes to your product, your consumers most certainly will. Packaging is essentially your branding. It’s what your consumers will see first before they get their hands on your product, so it’s crucial that you invest time, money and research into creating something that will help your product stand out on the shelves.   Therefor... »

10 Unique Coffee Packaging Design Inspiration

10 Unique Coffee Packaging Design Inspiration

We celebrate all kinds of design—from bootstrap first timers launching with eye catching bags, to brand collaborations with cutting edge design firms. We’ve featured over forty bags, boxes, and bottles from around the world and wanted to take a moment to look back at ten nice packages that take coffee branding and design to the next level.   Commonwealth Coffee, Denver Inspired by a vintage m... »

7 Ways to Reduce Packaging Costs

7 Ways to Reduce Packaging Costs

When companies are looking to reduce costs, their first focus is often what product design changes can be made to reduce material costs. Many completely overlook the option of refining the product’s packaging design instead. Improving and optimizing packaging design can not only save a company boatloads of money, but it can also provide better product protection and a reduced carbon footprint. Bre... »

15 Bottle Packaging Designs From Around The World

15 Bottle Packaging Designs From Around The World

These days you see several products packaged in bottles coming in all sorts of shapes and sizes: packaging designers go out of their way to catch the eye of potential customers with bespoke packaging creations. The art of bottle packaging designs can often display some beautifully crafted projects using a great use of colour, design and style. Bottles are often created with visual experience and i... »

Brands With Creative Watch Packaging

Brands With Creative Watch Packaging

Wrist watch packaging can be powerful, like any product packaging, because it tells consumers why your product and brand are different. Every year, 95 percent of new products fail. One major factor for this fail rate is that consumers don’t have the time or the energy to weigh advantages or disadvantages of products. They, instead, use product packaging to determine whether they should commit to p... »

25 Amazing Bottle Packaging Design Examples

25 Amazing Bottle Packaging Design Examples

The best examples of bottle packaging design from around the world wide web for your visual stimulation and design inspiration High-end brands for products like alcohol and perfume demonstrate every time they launch a new product just how chic glass can be. Either by reinvention or a need to stand out from the competition, they have elevated the craft of designing bottles and its packaging to an a... »

Bulletproof Creates Packaging for New PizzaExpress Range

Bulletproof Creates Packaging for New PizzaExpress Range

Consultancy Bulletproof has created the packaging for the new PizzaExpress frozen range, which complements the existing chilled range. Consultancy Bulletproof has designed the packaging for a new frozen supermarket range by PizzaExpress. Artisana is an exclusive range for supermarket Iceland, and follows on from the restaurant’s chilled supermarket range which was launched earlier this year and wa... »

Le Jardin Tattoo Wine – Packaging

Le Jardin Tattoo Wine – Packaging

In a middle of revamping a client’s branding design, as most of us will do, we’ll find paid time to surf around and see what’s going out there as inspiration and for this case in branding. I wouldn’t necessary look for any trends to apply but simply surfing around and let my mind go free. I stumbled across this beautiful packaging design by and her concept for a fictional wine brand. I kind of lik... »

Sofisticada – Visual Identity

Sofisticada – Visual Identity

Sofisticada is a skin care brand that translates literally to “sophisticated,” and it certainly lives up to its name. The products are “Locking the skin time,” targeting customers who are concerned with anti-aging products or who want to keep their skin looking and feeling young. Robinsson Cravents developed the identity and packaging for Sofisticada, creating something youthful and radiant.... »

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