By G+ Author: Elizabeth Sanchez.
Atomic Coffee Roasters, New Zealand holds an incomparable passion for coffee in the New Zealand market but the previous brand personality failed to express it. After consultation with staff and stockists, the revitalized brand holds a larger than life ‘Rock n Roll’ expression of this great commitment to great coffee.
Though I think the design is really great I am not so sure if I get the “Rock n Roll” feel that The Dieline mentions. The branding is larger than life however, with its awesome logo, badass font, and black and white base. Thought I do like the coffee bags my favorite part of this branding are the cups. The big font and cropped logo are totally cool and in line with a lot of 2013 packaging trends. Some people just know where its at!