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Out of this World Atomic Coffee Packaging

Atomic Coffee Packaging Trends 2013

By G+ Author: Elizabeth Sanchez.

Atomic Coffee packaging was designed by Kyely Williams of New Zealand. The Dieline says of the packaging:

Atomic Coffee Roasters, New Zealand  holds an incomparable passion for coffee in the New Zealand market but the previous brand personality failed to express it. After consultation with staff and stockists, the revitalized brand holds a larger than life ‘Rock n Roll’ expression of this great commitment to great coffee.

Though I think the design is really great I am not so sure if I get the “Rock n Roll” feel that The Dieline mentions. The branding is larger than life however, with its awesome logo, badass font, and black and white base. Thought I do like the coffee bags my favorite part of this branding are the cups. The big font and cropped logo are totally cool and in line with a lot of 2013 packaging trends. Some people just know where its at!  Atomic Coffee Packaging Trends 2013 Atomic Coffee Packaging Trends 2013 Atomic Coffee Packaging Trends 2013 Atomic Coffee Packaging Trends 2013 Atomic Coffee Packaging Trends 2013 Atomic Coffee Packaging Trends 2013

Elizabeth Sanchez
Blogger about Packaging Design Trends. An advocate of new, fun packaging designs and prototypes. Supporting creative packaging designs worldwide.