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Apple Planning Interactive Packaging

Apple Planning Interactive Packaging

Apple recently filed a patent application for a packaging solution that would allow Apple devices to receive wireless power while on store shelves. Click through to find out what this futuristic packaging could mean for consumers.

The patent application details a system that would allow Apple products to receive power while sitting on store shelves in packaging, allowing them to be fully operational when taken out of the box. The devices will also be able to receive over-air firmware updates, ensuring that the customer will receive the most updated version of the OS when the product is finally bought.

Image from Apple's packaging patent.

The end goal: do away with traditional labels and on-package advertising altogether. The product would ideally sell itself by allowing potential buyers to interact with it before purchase.

However, Apple stores currently have plenty of devices available for users to demo, making the innovation a bit redundant. Do you think this innovation will change the future of packaging?

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