Aluminum Bottle Trend
Picking up your favorite cold beverage has gotten a lot cooler (yes, pun intended) in the last year or so. As the production and recycling costs of glass and plastic bottles has grown, the efficiency and value in utilizing aluminum bottles has increased, especially for big name companies like Coca-Cola and Budweiser.
With value also comes creativity. Most of the aluminum bottles hitting the market have more space for advertising pitches and a matte texture that is smooth to the touch and enticing to consumers, making the aluminum bottle trend a mainstay in the beverage industry.
In the past year, the beloved Coca-Cola sod a we all cherish so much has embraced the aluminum bottle trend by releasing 8 ounce aluminum bottles that come in the signature colors of red for regular Coke, silver for diet Coke, and black for Coke zero. The inside of the bottle is coated with a special aluminum to prevent any BPA-leakage into the product.
The bottle features a screw off cap embossed with the Coca-Cola logo. Along with the screw-off cap feature, the aluminum bottles feature a matte texture that gives a shiny yet classy look to the bottles that is not as harsh as some of the thinner aluminum cans. Likewise, the elongated waist of the bottle allows Coke to do creative artwork, such as the New York City skyline, around the waist and bottom of the bottle.
Coca-Cola’s CEO noted that while the sales in “core” Coca-Cola products – 24-packs, two liter bottles – have fallen in the past year, sales in “transactional” – single bottle – products have risen, largely due in part to the eye-catching and new-to-the-shelf 8 ounce aluminum bottles. The CEO also noted that the aluminum bottle and the aluminum bottle trend gives consumers the satisfying feel of drinking from a bottle without the waste-heavy materials often used to make glass bottles, which are generally a combination of plastic, metal and glass.
The aluminum bottle trend is also catching on in the beer industry. Recognizable names such as Bud Light, Coors Light, and Iron City Beer have all made the move to aluminum bottles for numerous reasons.
One of these reasons for the success of the aluminum bottle trend is that aluminum bottles keep beer cold for nearly an hour longer than a glass bottle or thinner aluminum can. In the case of Iron City Beer, a Pittsburgh based beer company, they have engineered a blend of aluminum that ensure their 11.5 ounce premium beerstays cold for up to an hour longer than any previous design.
Bud Light Platinum launched their reclosable, electric matte blue aluminum bottle in 2013 with a huge celebration in Las Vegas. The Vice President of Bud Light feels that aluminum bottles are what will bring the beer industry up a notch.
“[Bud Light] Platinum has been able to elevate the premium light beer category with its blend of image and flavor, and we believe it will do the same for the perception of aluminum bottles,” noted Rob McCarthy, vice president of Bud Light.
Another benefit to the aluminum can is that the Bud Light Platinum can features a bottle that is 50% stronger than the standard aluminum can and aides the beer in getting colder faster and staying colder for longer.
The aluminum bottle trend is clearly here to stay. Not only does it elevate sales, but creativity and advertising prospects as well. Do you have a favorite aluminum bottle design? Let us know about it in the comments, or tweet us @pkging_insider !