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For Adults Only: Chocolate Pasta

close up of three

No need to have separate dinner and dessert thanks to Pasta Dolce’s chocolate pasta invention. The packaging finds a common ground between pasta and chocolate boxes to introduce something totally new.

Similar to transparent pasta packaging, the design lets the texture of the pasta speak for itself while incorporating a romance-feel found in chocolate packaging. With three pasta shapes available, penne rigate, fettuccine, rigatoni, a complimentary recipe is provided on each box. 3 products close up of three

The labels share the same logo and font, but each pasta has it’s own label color.


rigatoni fettucine

¬†Instructions follow the design’s delicate design.


¬†Pasta Dolce’s bold idea was tamed by the elegant packaging. However, perhaps that’s best. Loud packaging could make the product seem more like a gimmick than sophisticated treat. With pasta topping recommendations like raspberries, parmesan cheese, whipped cream, cinnamon or almonds the company wants to establish a tasteful reputation, not cheesy. Through the packaging, the company tries to attract shoppers hosting a fancy adult dinner gatherings, rather than a child’s birthday party. It’s mature design let’s the product own its creativity without boasting it.

What do you think of this company’s packaging design? Do you think the mature design fits the product?

Jacqueline Till
Forget "brown paper packages tied up with string," these are a few of my favorite packaging things.